About Reell

50+ Years in Exceptional Motion Control Solutions

Outstanding Service and a Balanced Work-Life Culture

Founded in 1970, Reell has spent more than five decades designing premium torque hinges, clutches, springs, and motion control components for global OEMs. From the beginning, our mission extended beyond engineering innovation. We set out to build a value-based company that delivers exceptional products and service while fostering a healthy, balanced work environment for employees.

The name Reell (ray-EL’), taken from the German word for honest, trustworthy, and good, reflects the values that have guided every generation of our company.

Today, we continue to uphold these principles in our products, engineering partnerships, customer relationships, and community involvement.

EMPLOYEE OWNED

5 LOCATIONS WORLDWIDE

50+ YEARS OF ENGINEERING EXPERTISE

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Reell’s History

Entrepreneurial Roots, Engineering Innovation, & Ethical Leadership

Reell Precision Manufacturing began as a high-quality wrap spring clutch manufacturer established by founders Dale Merrick, Bob Wahlstedt, and Lee Johnson. Their vision blended engineering excellence with ethical business practices, emphasizing strong financial performance without compromising employee well-being.

From day one, they prioritized:

Meaningful, creative engineering work
A supportive environment for physical, emotional, and spiritual health
Responsible service to customers, coworkers, suppliers, and the community

This values-driven foundation continues to influence Reell’s engineering, manufacturing processes, and long-term global growth.

Community Involvement

Building Hope & Changing Lives

Reell is committed to serving the common good, building hope in the world, and changing lives for the better. To make a positive impact in the community, Reell:

Offers financial aid to future students
Donates 10% of pre-tax profits to local and global communities
Helps with Habitat for Humanity
Volunteers in the Dominican Republic to help build a school
Supports essential human needs and disaster relief in times of crisis

Our Mission

Reell strives to bring our coworkers together to serve our local and global communities, looking outside ourselves and recognizing the high value there is in serving the common good. We also believe that serving together fosters a deeper understanding, appreciation, and love for one another, enhancing our lives as well as providing service to others.

See Reell’s community involvement and outreach.

Visit our Reell Community Involvement page on Facebook for additional information.

Reell’s Leadership Team

Reell has now moved into its fourth generation of senior leadership, positioned well to meet our founders' goal of providing innovative solutions by leveraging the combined efforts of coworkers, customers, and suppliers. Reell remains committed to our founder’s vision of high ethical standards and a strong workplace culture.

Shari Erdman

Chief Executive Officer

Shari Erdman

Chief Financial Officer

Skip Driessen

Vice President of Global Sales and Marketing

Brian Johnson

Chief Operating Officer